Please use the article about a new venture (recycled NFL helmets) attached bellow to answer the following:

1) Start with a paragraph evaluating the new venture and the marketing approach that has been chosen. Offer your personal assessment of whether the new venture can be successful or not and why. Please comment on and provide examples for at least two strengths and two weaknesses for the new venture and marketing decisions.

2) In a paragraph, discuss and provide details about two steps you could take to address the weaknesses present in this new venture  and marketing decisions. Make sure to tie in sustainability-related concepts to explain your approach.

3) In a paragraph, discuss and provide details about two steps you could take to take advantage of the strengths present in this new venture and marketing decisions. Make sure to tie in sustainability-related concepts to explain your approach.

The paper should have ONLY 3 paragraphs as outlined above. No sources needed.